Adidas feet

This month, adidas Basketball is bringing back their famed Feet You Wear tech and styling with quite the modern twist. Debuting Boost You Wear , the new take on the old favorite has both basketball players and Boost lovers alike curious as to just exactly how this updated hybrid will feel and play. A basic introduction to a line that was anything but, the adidas EQT Top Ten set its sights on the future with talent and tech just the same. While certain takes really emphasized the elastic strapping on the upper, the hero of this shoe on most colorways was the podular Feet You Wear sole that rightly stood as the statement attribute.
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Flashback to ’96: The Birth of adidas Feet You Wear Technology

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adidas Feet You Wear Basketball Retrospective // Throwback Thursday | Nice Kicks

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#FactsFriday - adidas Feet You Wear

Designed to mimic the natural curves and shape of the human foot, Feet You Wear was invented by Ellis after noticing how the squared-off soles of traditional footwear designs were one of the main causes of ankle roll and overall instability in footwear. They started by creating a wider, lower-to-the-ground base with an organic curve from outsole to the midsole. What resulted was better stability for lateral movements. Ellis, the inventor of the technology, offered the concept to various brands but it was adidas that bought it up. And with that, they released their first Feet You Wear models in , with big plans to use it extensively in their performance products.
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Feet You Wear technology was developed and designed by Frampton Ellis, a third-party inventor outside of adidas, who then licensed its use to the brand. Designed to mimic the natural curves and shape of the human foot, Feet You Wear was invented by Ellis after noticing how the squared-off soles of traditional footwear designs were one of the main causes of ankle roll and overall instability in footwear. By creating a wider, lower-to-the-ground base with an organic curve from outsole to midsole, the shoe provided better stability for lateral movements.
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