Sex sells, as the age-old saying goes. And due to strict rules around advertising these sorts of items on TV, outdoors and across the web, marketing adult products to the masses tends to be more missionary than mind-blowing. But attitudes towards sex and everything that comes with it are beginning to change — even the BBC broadcast a woman having an actual orgasm on TV in its recent drama Wanderlust — and brands are taking bigger steps, and risks, to break these so-called taboos. This year, to coincide with National Orgasm Day of course , it managed to evade the regulatory clutches of Clearcast again and get an advert on TV featuring real couples climaxing. For obvious reasons, retailers are not allowed to show realistic sex and pleasure products on TV before 11pm, meaning they have to figure a way to get the message across in an exciting and memorable way, without getting a telling off from regulators. Our internal creative team works hard to create clever and entertaining ways to work within the limitations of social content and advertising.
How adults brands are looking to spice up marketing
Marketing General. Add New Comment. Do you have the same question? Follow this Question. Hillary and Obama need cash so any Left website, snopes, msnbc, cnn, all are depraved, have no morals, and in need of cash.
How To Sell Adults Toys: Making Ads That Don’t Get Banned
Subscriber Account active since. But since it saturates the market, this means of selling a product doesn't always work. American Apparel is constantly pushing the boundaries with its sex-infused ads.
Are you in the adult toy or product business? However, remember that your offers should be legal to sell and to purchase both in your homeland and your target country. Also, please note that not all payment gateways might approve online stores selling adult products: your safest choice is PayPal. Actually, have you had a hard time advertising your website or its products through ads?